Tips and Tools for Marketing Your Skills Online

Back when I first moved to Portland from Minneapolis, I had to start all over building contacts and my social and professional networks. Being a writer, I knew I needed to spend a lot of time on self-promotion and branding.

In addition to experiencing it for myself, much of what I’ve learned about self-promotion, I learned from hiring managers and CEOs in the staffing industry. For over three years, I helped companies market themselves to potential job seekers. To do that, I had to learn about their audience: the jobseeker.

Here are a few tips and tricks for making yourself stand out whether or not you’re currently looking for a new job.

computer market yourself

The term “personal brand” might make you cringe (me too) but its importance is the reality of the world we live in. Those who are hirable and embrace their personal brand find ways to set themselves a part from other candidates. And these are the people hiring managers end up hiring. This goes for any industry.


Google Yourself

Imagine someone emails you and wants to work with you. If that person doesn’t provide portfolio links or other job-related info in his or her signature, the first thing you’d do is search Google for details on that person. Now you do it. Google yourself.

If a Google search of your name brings up only your Google+ and Facebook profiles then you can still get to work (let’s be real Facebook is set to private anyway). Anyone can sign up for a free social media account (my grandma was on Facebook) but not everyone takes the time to make their skills highly visible. When you do, hiring managers will likely notice.

Keep Your Online Presence Up To Date

Even if you’re not looking for a new job, keep up on marketing yourself. It builds trust when potential and current clients or employers can find you online. Another reason to keep up on your online image? Often hiring managers are looking for people who are currently employed, also known as passive candidates.

Your online presence is important whether or not you’re currently searching the job market.


Here a few snazzy (and free!) tools to set yourself a part from other candidates in terms of visibility, freshness, and timeliness that go one step beyond an up-to-date LinkedIn profile.


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Log in to SlideShare using your LinkedIn profile and the website will automatically generate a small slideshow of your experience, education, skills and recommendations from the information on your LinkedIn profile. You can easily upload this slideshow to your LinkedIn profile, add it to a WordPress site or email it to a recruiter.

Screen Shot 2014-11-03 at 3.03.31 PM grabs your LinkedIn data and generates a scrolling infographic that you can share along with a resume or link to from any website, email or even post via social media platforms.

One helpful aspect of is that you can pick and choose which work experiences you want to share. This way, there isn’t irrelevant work experience listed. You also have the option to delete entire sections if they don’t apply to a position you’re hoping to get in the future.




WiseStamp is a Google app that allows you to have an eye-catching and live signature within your Google email account. With WiseStamp you can:

  • Link to your profiles:  Facebook, Google+, Twitter, Linkedin, Skype, Gtalk and more
  • Promote your latest G+, Etsy or blog post
  • Add your company logo
  • Share current Tweets


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This online design tool provides templates for social media artwork, Google+ headers, business cards, Twitter headers and other designs to spruce up your online image. Start by designing a Google+ profile header: add images that reflect your skills or dedication to your industry. Keep up on Canva’s blog for tips on photo filters, fonts, how to select powerful stock images and more.

This is a modified version of a blog I wrote for Staffing Robot in 2016.