I conceptualize and plan full-scale marketing campaigns, content strategies for websites, landing pages and print materials—then communicate and work side-by-side with designers and developers to see the project to fruition.
Favorite Creative Direction/Content Strategy Tools
Projects below designed and built by members of my team, led by my creative ideas and direction. Copy written by Karen Locke. More work available upon request.
Host Healthcare needed a content strategy positioning thier company as the best travel therapy and nursing company. I directed our designer and developer to the creation of site-wide features such as a travel destinations section and a travelers tip section—all sections the client can continue to update and promote their position in the industry as leaders in travel advice.
Os Technical wanted to show candidates how approachable and knowledgable of local networking events. I guided developers and designers in creating a site centered around events, networking and getting to know the candidate.
Instead of just telling readers, which winter sports they should try I came up with this idea to use a zodiac and the reader’s physical ability to match them with a sport.
Davis Companies: DavisCos.com
Worked with Clinicient and our in-house designer and developers to create a dynamic website.
Creative direction and copy for an ad campaign landing page.
End-of-year posts don’t have to be boring. I came up with this concept using a fortune teller to add visual impact to content about the past year.